Fashion – New York - Brooklyn

I am Jasmine Spaights but I go by “Nayda” and I am a fashion designer and a technical designer while working at Ralph Lauren. I have found it so hard to shop online and not knowing how something is going to fit. The fashion industry is missing the niche of fashionable clothing that fits realistic body types. Most companies use models who are perfectly contoured or who share the same body type. Many women and men who shop at these places body doesn't resemble the model that is wearing it. So often once we receive the garment in the mail we are disappointed by how looks on our body. I wanted to make a ready to wear brand that’s custom made to all body types