Amber Alexis The Label

Fashion – Brisbane

In the midst of the humdrum and everyday grind of daily work life, the manner in which we conduct ourselves tends to be restricted by social conventions, expectation and practicality. The desire to fit in can suppress the way we want to live, dress and behave. Occasionally some of us have alter egos who sum up who we are and often these, the best aspects of our personalities are hidden in trying to conform to the norm. Award wining designer and self-proclaimed introvert,Renee Ayling blames all of her ‘out of character’ moments on her eccentric alter ego, Amber Alexis. The name that took on a life of its own and in 2013 the label was born. Forever inspired by music, culture and adventure Amber Alexis is designed for creative women who want to look like individuals offering affordable, wearable clothing with its own unique and electric appeal.