What is RAW?
Our Mission
To serve independent artists with tools, resources, education and exposure needed to thrive and succeed in their creative careers.
What We Do
RAW spotlights independent talent in visual art, film, fashion & accessories design, music, performance art, beauty, crafts, tech, and photography.
RAW is a fun and alternative way for creatives to showcase both to their local community and the world at large. We are not your average art show. We are loud, colorful, creative, and all about our artists. We are RAW.
"We believe that we are stronger together than we are apart. By joining together we can do more to share the creative culture of our generation. We think that every independent artist deserves the opportunity to be seen, heard and loved."
- Heidi Luerra, Founder & CEO
Our RAW Community
We fulfill our mission in two ways.
Our Online Network
Our website is designed to display our RAW artists online and internationally. We host online profiles — exclusive to our RAW artists. We are open to the public to view, however, the site profiles and perks are reserved for our hand-selected RAW artist community. RAW artists are able to connect with other RAW artists, are invited to post photos, videos, music and promote their upcoming projects.
Our Showcase Events
RAW showcases are live events that feature hand-selected independent artists in all creative genres: visual art, fashion & accessory design, craft, film, tech, music, performance art, hair & makeup artistry, and photography.
Our international team works to plan, promote & produce each local eclectic RAW showcase in 70+ cities around the globe. Every showcase event is a snapshot of the creative culture from the area.
What can you expect when attending a RAW Showcase?
Attendees experience an independent film screening (usually a short, webisode or music video)*, a pop-up art gallery featuring independent visual artists and photographers, fashion shows from up-and-coming local designers, live musical performances, vendor booths hosting local artisans accessories designers and tech demos, beauty features through roaming models and live performance art. You'll get a little taste of everything that your creative community has to offer. Combine all of the above raw talent with cocktails, networking and shopping.
* Unfortunately, not all showcase locations accommodate film screenings.