Alfredo Lara

29 yo, from M´éxico. I have 2 years living here in Toronto, from a young age, I was deeply immersed in urban culture, with a special passion for clothing and sneakers, always on the lookout for the most exclusive pieces and innovative designs. At the same time, I developed a profound love for techno music, finding inspiration in its dark and immersive beats. The fusion of these two worlds—fashion and techno—led myself to create his own brand. I wanted something that truly represented his lifestyle: a blend of streetwear aesthetics with the energy of techno. This is how this brand was born, a space where clothing meet electronic music, creating a unique identity. Each piece is a reflection of my passion, designed for those who, like him, find in fashion and techno a way to express themselves and connect with a vibrant, ever-evolving culture.