Fashion – Columbus
Creamy is founded on a few basic principles: conscious consumption, creative expression, and a commitment to individuality. We approach our business and designs through these lenses, striving to create fashion apparel that is unique in every sense. Currently, we upcycle clothing purchased from secondhand stores. Our mission is to close the cycle of endless mass consumption. We search for quality clothing and redesign it into long-lasting collection pieces. By redesigning pre-existing clothing into fresh new looks, we support the concept of slow fashion and a dedication to thoughtful, quality-centered products. After selecting the secondhand clothes, we alter them in-house and add our own design elements that fit within the Creamy brand image. These in-house alterations include cut and sew, embroidery, screen printing, and hand-painted designs. We challenge ourselves to look at these pre-existing clothes and think of new ways to make them desirable again. Through the lens of conscious consumption, we hope to be a leading force in bringing sustainable design into the streetwear industry.