Foi & Co.
Accessories – Toronto
Foi & Co. was founded in 2020 amidst the pandemic. The name "Foi," pronounced "fwa," means faith, symbolizes the artist's resilience and unwavering faith in her dreams. Initially, many pronounced it as "Foy." Embracing this, the brand evolved to be known as "Foy en Co."
The logo features a lotus flower, symbolizing beauty emerging from muddy waters. Much like the lotus, the artist's journey has been challenging, yet she remains determined to pursue her dreams.
Foi and Co.'s mission is to tell the story of every woman in the world by offering valuable, high-quality and wearable statement pieces of art that enhance confidence and reflects their elegance, personal style and individuality.