Kimbralou
Kimbralou Profile Picture

Kimbralou

Instagram
Fashion – Brisbane, QLD

Kimbralou is a sustainable fashion brand that salvages then customises thrifted pieces to create exclusive designs underpinned by social and political awareness. The designs showcase to the public, as they sell at local fashion markets, a shift towards a more circular economy, from the standard throwaway society mentality.   The designs come from salvaging, through thrift shopping materials, to ultimately achieve a customised exclusive piece. Also, in the context of showcasing kimbralou, whether it be for runway shows or photoshoots, the final looks are all styled from thrifted shoes and accessories. Therefore, the customised pieces and in fact, the total looks, are all created from what is available at the time of the thrifting excursions. In short, integrity to the principles of reusing and reassembling is applied to the kimbralou brand so that clothes can be taken apart, customised and reintroduced into the garment life cycle as a one of one design.   The creative focus of kimbralou is a collage artistic style enhanced by freehand unstylised words embroided within selected designs. Overall, the creative approach occurs organically, as firstly, thrifted pieces appear, are considered and then hustled for the best deal. The vision for execution of the design process then naturally occurs where the studio is surrounded by all the thrifted items and the final customised pieces are basically an expression of what ‘loud’ designs come. From here, the kimbralou customised designs find their new owners who tend to select them to express their freedoms, sexuality or individuality.     The inception of kimbralou, as a brand, inadvertently commenced on June 3 2017, with the image posting, on Instagram, of an embroidery sampler customised into a denim jacket. The major event to facilitate its launch was being scouted by RAW Australia , called a Fashion Designer and given a Runway Showcase opportunity. From here the kimbralou brand was formed and quickly validated by being given position on Runways within events such as MBFF Brisbane, Designer Q, Brisbane Fashion Runway and Brisbane Fashion Month. The brands activity is exclusively documented on Instagram and from here, being visible internationally, was seen and given legitimate Runway Event opportunities at all the major Fashion Week capitals with New York, as part of the Flying Solo event, being an example.   Until recently, the kimbralou brand has been closely aligned to a Model squad formed from personally scouting for individuals who were perceived to have the ability to project the power of owning themselves and thereby not allowing the ‘loud’ designs to own them. Also, aligned to kimbralou has been a prominent Fashion Photograpgher, Richard Smith, who has ensured quality content to help consolidate the brands prime agendas of facilitating a paradigm shift towards practices of sustainability, inclusivity and diversity within the fashion industry.   The current vision for kimbralou is to firmly establish the brand where each exclusive piece is highly sort after by customers who love to express themselves through fashion. Also, that the brand is known for fabulous examples of how once discarded fashion items can be taken apart and reassembled into a statement piece. Participation in premium events such as MBFF Brisbane strategically facilitates the kimbralou brand to become more visible to the public. From here, it is hoped that it will will drive the agenda for the salvaged and customised pieces to be seen as a viable option in the international push towards slow fashion. Aligned to this agenda are the kimbralou pieces regularily released for sale at Suitcase Rummage, ‘Sales from Your suitcase’ Market in Brisbane Square, top of Queen St Mall every 1st and 3rd Sunday. Together with this, Kimbralou pieces sell once a month at the Fashion Market hosted by Lil Js Vintage at Bizzels Garage Paddington.    The common denominator underpinning the majority of kimbralou is to creatively restore to prolong garment life in the context of slow fashion. Clearly, driving this sustainable fashion brand is the motivation and skill to actively hustle for discarded items and creatively tweak them so that they can be loved again for other adventures. ...more