Syncra

Pamela Denise Dela Cruz is the founder and designer for the brand "Syncra". The origin of this brand name was derived from her very first collection "Idiosyncratic SS/20" which means distinctive and peculiar. Pamela was born and raised in Manila, Philippines. Her fashion career commenced in 2014 and continues to the present. She attended various fashion institutions in the Philippines and furthered her studies at MC College Edmonton in 2018. Currently, she is a tailor at La Maison Simons, continually enhancing her skills and expertise. Pamela embraces lifelong learning as a creative professional, consistently seeking new challenges that have shaped her into the accomplished individual she is today. Her brand, Syncra focuses on contemporary taste level of clear understanding of practical fashion, innovation and wearability. For the Fall/Winter Season 2025, her breakout collection self-titled “Day & Night” specializes in wearable alternatives to innovative performance enhanced garments that provides a commercialized modern approach. “Day & Night” represents women empowerment and confidence through clothing. This collection gives them freedom of wearing what they want. Flexibility of wearing power dressing to chic look. Each garment on this collection is aesthetically enchanced with body flattering silhouettes for styling and versatility, minimal looks with fabrication surprises.